01/12/2024
By Kate Stone Lombardi
I don’t know about you, but when I look at this baby’s picture, my first reaction is: Good Lord, get that child some cosmetics, stat! We need to fix that baby’s skin!
Yeah, I’m kidding, but the never-stop-selling-crap-we-don’t-need beauty industry isn’t. There are now beauty products for BABIES. I’m not talking powder or diaper cream. EverEden sells a “Nourishing Baby Face Cream” – just $29 for 1.7 ounces. Don’t worry – you can save money by ordering “The Protecting Baby Starter Bundle,” which includes the face cream, as well as “protecting body lotion for bebe,” and a special body wash.
If Baby likes name brands, how about “Baby Dior Le Lait Tres Tendre Hyrdrating Milk”? Just $115 for 11. 8 ounces. Desolé, but it is currently sold out on the Dior website.
Harrods of London has its own luxury line of skincare products for babies and children called “Little Butterfly London Kids.” The “Baby Skincare Gift Kit,” which retails for $119, includes a body lotion dubbed “Dew Drops at Dawn” and an organic massage oil.
According to Statista, revenue in the “Baby & Child Skin Care Market” is projected to reach over $282 million dollars this year, with an annual projected growth rate of 7.7 percent.
It’s not enough that women are constantly being bombarded with “anti-aging” products. It’s not enough that women in their twenties are running out to get Botox. Now BABIES need their skin improved?
Make it stop.